NOVELIS GLOBAL CONTENT STRATEGY
We built a global online content strategy that:
Built awareness and engagement around business priorities;
Created a system for curating content across four continents;
Enabled the company to monitor and track all conversations online.
Developed content verticals and tracking all external content (social/digital/owned/earned).
Created killer content around aluminum.
MACY’S SoLo (Social Local) Event Marketing
Macy’s has many national campaigns every season. The Special Events Team turns to us to help execute in-store social local (SoLo) marketing to ensure each campaign (and the relevant products) receives maximum exposure, brings users to the events, puts products in consumer’s hands, and allows potential shoppers to interact with Macy’s executives and guest celebrities.
In Spring 2014 alone, we amplified 60 in-store events for Macy’s and garnered 325+ million impressions.
Cox Communications Social Business Planning
Cox Communications comes to EVERYWHERE for social media guidance. We’ve trained internal leadership teams and outlined best practices for community management. Cox also relies on us for social media amplification around product launches, programming initiatives, and cause campaigns, such as their successful “Take Charge” campaign, designed to educate parents on teen internet safety. We head to events such as Cable Show and CES with Cox and garner social media attention around their presence.
#beatcancer
We secured the first ever Guinness World record for the most socially networked message in 2009 with #BEATcancer. This was an EVERYWHERE play, not a client play, to show that social media could be used for social good. Launched at BlogWorld, we asked influencers to Tweet or share in their Facebook status updates a message about #BEATcancer. Sponsors eBay, PayPal and Miller Coors agreed to pay a penny per tweet, raising over $70k for four cancer-serving charities. Our efforts were heralded in the New York Times, Mashable, CNN, Philanthropy Digest, and a host of other media outlets.