Entries by Danica Kombol

Influencer Marketing: It’s the Real Thing

Coca-Cola came out with their iconic “It’s the Real Thing” commercial in 1971. With the country overwhelmed by Vietnam, the Manson Murders, and the Watergate scandal – the ad seemed to announce a world where real people of all ages and races, “live together in perfect harmony.” It was only fitting that the final episode […]

The Perfect Social Media Community Manager

A great community manager is essential in establishing or maintaining your social presence. At Everywhere Agency, we manage many differing and far-reaching accounts for brands, not to mention our own social media channels. Eight years into this business, and I’m still stunned when I hear people say, “Geez, if only we could find an intern […]

Best Ever Blogging Conferences

Any brand marketer who wants to better understand the world of influencers will hugely benefit from going to blogging conferences. It’s one thing to pore over blogs and follow the accounts of top influencers – it’s an entirely different thing to meet the people behind the blog, Facebook, Instagram or Snapchat account. Me? I’m a […]

The Guide to Getting a Handle on Tagging like Anthony Scaramucci

I’ve been doing social media trainings for brands, C-suite types and celebrities since I opened the doors of Everywhere Agency back in 2009. The rules of Twitter always confuse the novices. I go through an elaborate spiel in explaining what “tagging” on Twitter is. It goes like this: “Okay so there’s this thing on Twitter […]

Trend Forecast from SXSW

Does anyone really go to SXSW in this day and age to spot the trends? Nah, gone is the era when a Twitter emerges as the new kid on the blog at this festival. In 2015, some folks tried to make Meerkat the “it girl” of SXSW, and where is Meerkat today? SXSW is mostly […]

5 Tips For Surviving SXSW

I’ve lost count of how many times I’ve attended SXSW. It’s a dizzying number primarily because SXSW is a dizzying experience. I do remember my first trip being ultra-concerned with what to wear. It poured down rain, and it turned out, the only thing I needed to worry about was a rain poncho. I used […]