B2B Wednesday Social Wisdom from Everywhere - June 27, 2012
Everywhere works with B2B companies to integrate social media into their overall marketing plans. Here are some articles that we found helpful this week.
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Social Media B2B: B2B Companies can Target LinkedIn Updates - “If you have various lines of business, you can now focus those updates to the right people. If you have content created for certain industries, functions or seniority, LinkedIn updates can be directed to those who are in those segments. And remember, only company page admins can post company status updates.”
Social Media Examiner: 7 Pinterest Tips for B2B Companies - “A recent study by SteelHouse shows that ‘Pinterest users are nearly twice as likely to purchase than Facebook users.’ However, many B2B businesses are still wondering how to promote themselves with Pinterest.”
Business Insider: Creative B2B Social Media Marketing Ideas - “Many companies and B2B marketers are realizing the impact social media can have on an overall marketing strategy driving brand awareness, increasing new business, and building community.”
B2C: Social Media: Avoiding Squirrel Syndrome - “Many small business owners have what we call “Squirrel Syndrome.” This means a pathological attraction to everything new that darts through your field of vision. While this far-reaching gaze can help build your business, it can also distract you from focusing and doggedly pursuing a single goal.”
Social Media Today: 4 Tips for Using Google Plus with B2B Sales - “B2B Sales and Google Plus haven’t been talked about together much over the past 10 months. When people chat about B2B sales strategies and social media, usually LinkedIn, Twitter and Content Marketing dominate the conversations. It’s funny…..We ALL USE Google….including your prospects.”
Small Business Newz: 5 Secrets Behind a Strong B2B Content Marketing Strategy - “In B2B social media, the best results come with great content. With this content, you can showcase expertise and provide helpful insight; you can attract attention and make clients and customers interested in you and your company’s services.”
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