By Angela on BlackWeb 2.0

EVERYWHERE, a Social Media Marketing and Content Development firm based in Atlanta, GA set a record October 16-17th for the most widespread social network message in 24 hours. According to Radian6, the official online monitoring company, the phrase #BeatCancer set the record with 209,771 mentions on Twitter, Facebook and blog posts. This translates into an estimated number of impressions generated during this 24-hour period at over 100 Million. Attendees at BlogWorld & New Media Expo, which featured some of the biggest names in social media, were asked to send tweets and issue Facebook status updates with #BeatCancer in their posts. This massive viral effort spawned a worldwide online message that spread and quickly became the #1 most trending topic on Twitter. Not content to just perpetuate a hashtag followed by a message, EVERYWHERE sought out sponsors to raise money for non-profit cancer organizations. Sponsors eBay/PayPal and MillerCoors Brewing Company and Genesis Today were financial contributors to the #BeatCancer campaign and in the brief 24 hour period, over $70,000 was raised.

Of the effort, Guinness World Record® spokesperson, Stuart Claxton said, “We’re always on the lookout for new and exciting ideas, and when approached about a mass social media experiment that rallied people to support the fight against cancer, we were happy to oblige in adjudicating this record attempt.” He further clarified that this attempt “will set a benchmark for social media monitoring moving forward.”

Managing Partner of EVERYWHERE, Tamara Knechtel, who came up with the idea for #BeatCancer says, “We understand very well the power brands have to deliver messages in the social media space. We wanted to score the first Guinness World Record® by using social media for social good. I’m a cancer survivor and just about everyone I know has a close family member who has suffered from the disease. That said, we only had a matter of days to pull this off in time for BlogWorld & New Media Expo. We are grateful to our sponsors, eBay/PayPal and MillerCoors who stepped up to the plate offering a penny per #BeatCancer mention. In the end, they both gave far more than a penny per mention!” EVERYWHERE is now the first social media agency to develop a Guinness World Record for online impressions.

The money raised will be donated to four different non-profit cancer organizations including SU2C (Stand UP to Cancer), Alex’s Lemonade, Bright Pink, and Spirit Jump. All of the non-profits are 501(c)(3) organizations and accredited by The American Cancer Society. A listing of all organizations can be found at www.beatcancereverywhere.com. While the campaign is over, individuals may still donate at the aforementioned website.

The measurement firm Radian 6 provided all of the real-time tracking for the campaign. As of this release the current impressions total over one million mentions of #BeatCancer including tweets sent by athletes and celebrities including P. Diddy, Jermaine Dupri, Larry Fitzgerald, MC Hammer, Perez Hilton, Kim Kardashian, Maxwell, Alicia Keys, Shawne Merriman, and Denise Richards.

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