You’ve heard all about influencer marketing, you know it’s powerful, but you need some stats to prove to the higher ups that this is a bona fide $2 billion industry projected to climb to a $10 billion value by 2020, according to Adweek! Well, you’ve come to the right place. What follows are 10 stats […]
Let’s face it, the holidays are a time when we tend to overindulge – whether it’s that one more piece of fudge, that glass of eggnog, or impulsive online shopping. Our use of social media is not immune to this tendency either. In fact, we may be more active on our social channels around Christmas than […]
At Everywhere Agency, we’re in it to win it. We don’t just build influencer marketing campaigns. We build award-winning campaigns – and not simply for the glory. Ultimately, it’s all about bringing our clients’ vision of success to life. How do we do this, you ask? The journey toward an award-winning campaign starts by […]
Long gone is the “smile and dial” world of PR professionals reaching out to journalists to pitch their stories. Today, advertising and public relations overlap in more ways than one. Chances are that working with influencers has become part of your PR plan and with that comes a whole new set of rules. The journalist’s […]
I’ve been doing social media trainings for brands, C-suite types and celebrities since I opened the doors of Everywhere Agency back in 2009. The rules of Twitter always confuse the novices. I go through an elaborate spiel in explaining what “tagging” on Twitter is. It goes like this: “Okay so there’s this thing on Twitter […]
I feel the need to demystify something about the process of choosing influencers for client campaigns. It may surprise you, but at Everywhere, we do not crowd around a conference table, look at the slate of applicants and pick our personal favorites. We all had our fair share of suffering on behalf of the “populars” […]
One of the most common questions we get after mentioning that we work in social media marketing is, “So, you get to be on Facebook/Instagram/Twitter all day?” There’s a huge misconception that our jobs aren’t valid or strategic. To that notion I say: bah humbug. Social media strategy is critical to succeed as a brand […]
The newest trend in digital marketing is the use of influencers. Common perception is that an influencer is someone with millions of followers, but contrary to popular belief, an influencer can be someone with only a few hundred readers who are hyper-local and regularly engage with their content. An often-overlooked group and potentially the key […]
There is a fair amount of panic these days about FTC guidelines, mostly driven by a handful of celebrities (like the Kardashians) who neglected to disclose the fact that they received financial compensation in exchange for social shares. The FTC has even cracked down on major brands like Lord & Taylor for flagrantly defying […]
So, you recently started blogging to express your point of view and passion for writing. That’s great! Of course, you’re probably wondering, “How do I make money from this thing?” The good news is bloggers and influencers – people with impressive social followings – have become one of the most sought after marketing tactics […]
