You’ve heard all about influencer marketing, you know it’s powerful, but you need some stats to prove to the higher ups that this is a bona fide $2 billion industry projected to climb to a $10 billion value by 2020, according to Adweek! Well, you’ve come to the right place. What follows are 10 stats […]
Our industry is headed towards a reckoning. Much like many innovative technologies and services that came before it, influencer marketing has exploded onto the scene in recent years with little regulation and increasing saturation, but the end of the wild, wild west of our world of influence is nigh. Here’s the basic conundrum: As influencer […]
Some people play for prizes, others play for the thrill of the chase. At our agency, it’s definitely the latter. We honestly find our purest joy in creating a match made in heaven between our influencers and the brands they love. We’re a work hard, be humble kind of place. That said, who doesn’t love […]
Earlier this week, the Washington Post published an article about the new shiny and spotless void that is the “mommy Internet”. Do sponsored blog posts and beautiful Instagram pictures mean the “real” mom blogger of yore is dead and gone? As people who work with parenting influencers day in and day out, we argue that […]
I’ve been doing social media trainings for brands, C-suite types and celebrities since I opened the doors of Everywhere Agency back in 2009. The rules of Twitter always confuse the novices. I go through an elaborate spiel in explaining what “tagging” on Twitter is. It goes like this: “Okay so there’s this thing on Twitter […]
With four children under the age of ten in tow, Danielle Lucia Schaffer is a boisterous, blonde, Italian ‘mombshell’ hailing from New York City who tells it like it is. Wife to San Diego’s first green dentist, this mom makes the juggle and struggle of mommyhood seem effortless. Her blog, City Girl Gone Mom, aims to […]
Do you check Twitter in the morning before you check the weather? Is the last thing you do before bed to catch up on Instagram? Obviously, you should pursue a social media career, right? Not so fast! With each graduating class of collegiate students it seems there are more and more young professionals with dreams […]
Snapchat has had a quick rise to prominence in the social media world. As of 2015, it has 100 million daily active users, with 18% of all US social media users using the platform (DMR 2015). And of course, if you’re looking to target millennials or Gen Z – the latest and youngest generation to […]
There’s no doubting that Snapchat is the new darling of the social media world. With 150 million people using the app daily, the little ghost is here to stay. When Instagram and Twitter were in their early years, the common refrain was, “But how will they make money?” Snapchat, a baby at just four years […]
With 300 million monthly users, it’s no wonder that Instagram is widely known as “the place to be” for brands and influencers. Of those 300 million users, more than 75 million of them are active every single day. That’s a whole lot of #selfies! Brands and influencers have contributed to Instagram evolving from just a […]
