Celebrities and Influencer Campaigns

Some PR agencies we’ve worked with have expressed apprehension when it comes to bloggers or digital influencers interacting with a celebrity at their event, but we know that having influencers at these types of events is crucial for successful Social Local (SoLo) campaigns. Not only must you work with influencers, but you also need to have established trust and well-oiled relationships with them. At Everywhere, our Everywhere Society influencers are our partners on these campaigns and we’ve gotten to know them pretty well since the Society’s inception. Because of the trust we’ve built with them, they follow our lead when we set parameters to make our events more successful than our clients imagined! Here are 3 things we do with or ask of our influencers to make our campaigns a hit:

1. Our influencers write pre-event posts. No one will come to the celeb’s event if it isn’t properly advertised! Pre-event posts give your target demographic all the details without the boring format of a press release.
2. We’ve set guidelines for what influencers can and cannot talk about with the celebrity. If your influencers have a chance to actually speak with the celeb on hand, be sure they know what topics to avoid or whether they should keep their conversation based around the theme of the event. If you don’t set any guidelines, the whole situation may derail! Recently for our Dr. Oz campaign on behalf of WSB-TV Channel 2, we advised our influencers to stay on the topic of his Atlanta health expo and simple health problems, as complicated issues or other topics would eat up too much of his time and draw away from the focus of the event. Because of the trust we’ve built with our bloggers, they obliged and had a pleasant meet and greet with the doctor!
   
3. We’ve given our influencers the opportunity for pictures. While not all celebrities are fans of photo opps, those are the kinds of social media posts that get the most traction/attention. We recently worked on the Think Like a Man Too media tour, which came through Macy’s. While fans didn’t get to really speak with the celebrities (other than a line or two here and there), they did get to take a picture. Kayla, one of our employees (who’s a digital influencer herself), proved that these photo opps are golden for exposure with her 363 likes and 40 comments!

Curious for more tips on handling influencer campaigns in regards to celebrity appearances? Contact The Everywhere Agency! We’ve got a few more thoughts on the topic that we’d love to share over a cup of coffee or tea.

Everywhere Agency has worked with Macy’s, Macy’s Culinary Council, Cox Media Group, IMAX, Atlanta Women’s Foundation, and more on social event marketing. Our Director of Marketing, Jason Maldonado, formerly ran SoLo events for The Home Depot. To see more about our current and previous clients, visit http://bit.ly/VR6B1l for our capabilities deck.

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