Everywhere Agency Presents Under the Influence

This week, Everywhere Agency held our inaugural Under the Influence event at our offices to bring Atlanta’s marketing and influencer communities together to mix, mingle, and learn. The panel discussion focused on how to leverage influencers to tell authentic stories that truly resonate with audiences.

Our expert panelists represented agency, brand, and influencer perspectives and consisted of:

• Amy Mason, VP of consumer media and influencer marketing at Weber Shandwick
• Tracey Del Moral, director of marketing for OshKosh B’Gosh/Carter’s
• Ciji Tatum, public relations manager at Cox Communications
• Emma Loggins, influencer extraordinaire & founder of FanBolt.com

Here are our top insights from the discussion:

1. Do it for love: Emma Loggins, who’s been in the influencer game since 2002 warned, “Don’t do it for the money. Do it because you love it. Success is a long way down the road.”
2. People connect with people: Brands are finding that content created by influencers garners significantly more engagement on their social channels than branded content produced in-house.
3. Find the right fit: Whether you’re an influencer or a brand, the key to telling authentic stories is to make sure you’re working with the right partners. Influencers should be able to feature their genuine perspectives in content while honestly representing brands.

Be sure to subscribe to our Under the Influence newsletter to find out all that’s happening in the influencer marketing space and come to our next event.

If you were able to attend, check out this photo gallery to reminisce about the good times we had.

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