Wednesday Wisdom from Everywhere

Everywhere employees soak up their fair share of internet articles and blogs. Here is a roundup of some recent articles we found helpful for marketers in the B2B space.

Wednesday Social Wisdom

Marketing Sherpa - 5 Takeaways on Social Media, Lead Generation, Building a Customer-centric approach, and more – “Because the challenging marketplace is a reality, here are five takeaways from the Summit to help you embrace and thrive in the ever-changing B2B marketing world.”

Social Media Today - 10 Things You Should Include in a Social Media Plan – “When done right though, a social media plan for marketing, recruiting, or customer service is a thing of beauty [….] Here are the 10 components that belong in your social media plan, regardless of organization type, size, and structure.”

TopRank - 4 B2B Social Media & SEO Blunders to Avoid – “As marketers we need to do our best to present as well online as we do in person (if not better). Creating an effective online marketing plan amongst all the changes on the social web isn’t easy, but here are a few things you may want to avoid.”

Social Media Today- B2B Social Media Case Study: Dell’s #TradeSecrets Campaign – “Are you looking to build more visibility about your business online through outreach and connecting to your customers? Then take a look at the Dell Trade Secrets programme that was launched earlier this year.The programme was established to get their small business customers to talk with them as a company and with each other and at the same time build awareness for a new product in the Dell range – the Dell Vostro 130.”

JeffBullas.com - 5 B2B Facebook Pages Worth Copying – “The use of Facebook for business that are not B2C requires a different approach and one that is more about educating and solving your customers challenges.”

A special thank you to Liz for collecting this week’s Wednesday Social Wisdom links!