This deck outlines the importance of socializing your business before you jump into the “sexy” or public side of Social Media. Brands know they need to get Social, as we’ve done a pretty good job of advocating the importance of “joining the conversation.” As a result, so much of the internal Social Media dialogue is centered around the tactical. But what far too many overlook before they tweet can easily jeopardize the success of a campaign or worse, the integrity of their brand.

Have you had any experiences with socializing a brand or organization? If so, I’d love to hear your success and/or war stories!