While the concept of people sourcing input from friends and families to make purchasing decisions is hardly novel, the more formalized business of influencer marketing is relatively new – and booming.
How can brands get a better grasp of how the industry is evolving? By going straight to the source.
We’ve curated insights from 400 of the leading micro-influencers in the country that cover content performance, compensation rates, pitching projects, and the differences between platforms and databases.
While the concept of people sourcing input from friends and families to make purchasing decisions is hardly novel, the more formalized business of influencer marketing is relatively new – and booming.
How can brands get a better grasp of how the industry is evolving? By going straight to the source.
We’ve curated insights from 400 of the leading micro-influencers in the country that cover content performance, compensation rates, pitching projects, and the differences between platforms and databases.
While the concept of people sourcing input from friends and families to make purchasing decisions is hardly novel, the more formalized business of influencer marketing is relatively new – and booming.
How can brands get a better grasp of how the industry is evolving? By going straight to the source.
We’ve curated insights from 400 of the leading micro-influencers in the country that cover content performance, compensation rates, pitching projects, and the differences between platforms and databases.