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Dad 2.0 Summit

Let’s Hear It for the Boys!

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A lady marketer makes a foray into the world of dad blogging at the phenomenal Dad 2.0 Summit.
by Kelly Heisler

At Everywhere, we are a female owned and mostly female staffed agency. Over the four years we’ve been in business our “We are Woman, Hear Us Roar” war cry has formed an empire in the social space predominantly ruled by estrogen.

Dad 2.0 Summit

We love mom bloggers. We get them. We know what they like and we know what resonates with their audience. We’ve collaborated and succeeded with these lovely ladies, hosted Wise Women Wednesday sessions and supported women empowerment initiatives in our community.

As our client list continues to expand we have found ourselves in unfamiliar territory. One in which some of our brands are better, if not equally suited for a man. It seems in our lady power party, we may have neglected a segment of very influential writers who just so happen to have a Y chromosome.

It wasn’t until my maiden voyage to Dad 2.0 Summit that I realized not only were men suitable for super manly products like shave gel, lawnmowers and shoeshine, but there is an increasing number of men taking the majority role or equal control of rearing their children and heading up the household.

Dad 2.0 Summit

Andy Hinds (Beta Dad), Random Photo Bomber, Kelly Heisler (Everywhere), Trina O’Boyle (Happy Family Brands)

Dad 2.0 Summit was filled with talented writers, businessman and entrepreneurs. In between evenings of raucous karaoke and whiskey tastings, we heard painfully funny, vulnerable and relatable stories of fatherhood. Speakers like Ted Rubin brought the crowd to tears with stories of fighting for a relationship with your children in the face of controversy. Black Hockey Jesus, spoke with poetic eloquence bringing a resounding depth to the often-bumbling stereotype portrayed by dads in the media. These men are sharing their stories and building communities that spread much further than just their fellow fathers.

As brand managers these authentic and genuine voices are just the sort of people we need. As an agency, in order to truly be “Everywhere” we absolutely must include everyone. So bring it on boys, we’re ready to share our clubhouse.

Click here for more recaps from of Dad 2.0 Summit.

Thea Lewis Birth Announcement

Status Update: Baby on Board - Social Media Tips for New Parents

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By: Danica Kombol

4 Tips for Announcing your Baby via Social Media

We have our first official Everywhere baby in Jacob Schmidt born to Liz our Digital PR and Research Manager, based in Portland. Understand that I’m a really old mom by my office’s standards. In fact, I had a kid who had to walk six miles to school every day! Well, not exactly but I do have a kid who just graduated from college.

When I had my first child, there were no texts to alert friends that a baby is coming, no Facebooks to update with photos of the baby fresh from the womb and no blogs to highlight young junior’s every exploit. In fact, when I gave birth to my daughter, Thea, I went into Bergdorf Goodman in New York City and ordered engraved birth announcements. I still have the engraved plate to prove it. In the end, I think I sent out about 100 announcements and I practically had to rob a bank to pay for them.

Each announcement had a deep red bow tied to the top and the envelopes were lined in a matching deep red color. Imagine the money I could have saved by posting a photo of her little squished up face on Facebook.

I’m glad our Liz, who lives and breathes social media is showing some restraint. After all, the baby has been on this planet for a good six hours and she still has not updated her status. Which got me to thinking, new parents might need some guidelines from old-school parents on the how-to of what to do on social sites when you give birth.

  • Facebook may be swell, but printed announcements are sweller. I’m no Emily Post but there is something really sweet about good old-fashioned announcements. I like the on-line vendor Tiny Prints http://www.tinyprints.com - they have chic, tasteful styles and you won’t have to rob a bank the way I did. Not to be greedy or anything, but a 3” x 5” piece of printed paper with your baby’s name and/or photo has a desirable effect: it spurs the gift-giving gene in family and friends.

 

  • Cut the umbilical cord before you post your status update. Birth is an intimate experience, you really should be in the room, in the moment, giving birth, not giving a blow-by-blow on Twitter and Facebook to family and friends. Oh and that umbilical cord? These are details and photos we don’t need to see. Show restraint and please don’t share bodily fluids, or stray body parts, period.

 

  • Yes your baby is adorable, but… Yes, your baby is the cutest wootest widdle thing on the planet and we want to know you gave birth, but we also want to make sure your brain did not go down the drain with the placenta. Adorable baby sharing is acceptable. Sharing about poop, guttural noises and baby’s latest drool is not. Show us you still have interest in the greater world. Don’t use Facebook as your EVERYTHING MY BABY EVER DID OR DROOLED ON photo album.

 

And last but not least.

  • Start a blog! Why? Because there simply aren’t enough mommy blogs in the world! Well, that’s not true. There are enough, but it’s still a brave new world and who knows, you may make it big. You could go to BlogHer! There’s still room. And brands might even send you cool stuff like baby bottles and strollers. Or not. But at least you’ll have a blog!