Posts

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Tumblr: Everywhere’s New Guilty Pleasure

By: Lexi Severini

We’re all about social, here at Everywhere. We preach to our clients the importance of making a presence for themselves and their companies online. We equip them with the tools and skills necessary to make sure that their desired audience would be hardpressed to ignore them. And then like any good, altruistic mama who puts the needs (and wants) of her ‘children’ ahead of her own, we at times forget to take care of ourselves.

The result of our tireless and selfless efforts you ask? An inevitable need to quench our own creative thirsts.

The outlet? Tumblr.

Though this platform is often underlooked, we’ve set out to leave our Tumblin’ footprint for all to see. In a mere week, we have managed to inundate our joint #HeardatEverywhere Tumblr page with posts that incorporate gifs, memes and vine videos alike. At first glance, you might think it a coy, clever means by which we have justified publicly humiliating one another. And you’d be right. However, there exist very open lines of communication among the Everywhere crew. We knew what we were getting into when we signed on and each of us has paid her dues in one way or another. At the very least, the platform has revitalized our love of pairing entertaining visual content with witty jargon in a digital space. At the most, it will provide hours of endless entertainment for all those fortunate enough to come across it.

Now, without further adieu, we present to you some of our favorites from the lot:

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Vine: Will Instagram Kill the Video Star?

By Meredith Lorch

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Photo Credit: Gizmodo

All the foodie photos and selfie snapshots on your Instagram feed are about to be brought to life. Vine has largely dominated the video-sharing world in recent months, but Instagram has just added video features to its iPhone and Android apps, creating quite the buzz. The question is clear: does Video on Instagram mean the downfall of Vine?

Only time will tell whether Video on Instagram will outcompete its rival. Some continue to see real potential in Vine. Gary Vaynerchuk, a brand consultant and industry thought leader, is even creating a talent agency for Vine stars, called “Grape Story.” Despite this, it’s hard to believe that Vine will amount to anything more than a fad. While its novel six-second looping video format is initially charming, Vine’s brief, repetitive nature quickly becomes overwhelming. Add in the effect of camera shake and erratic Vines can be dizzying.

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Photo Credit: Tech Crunch

Both Vine and Video on Instagram employ a simple tap-and-hold-to-record feature, but Vine fails to capitalize on post-production features. The beauty of Instagram lies in the 13 brand new filters created exclusively for video—not to mention an image-stabilization tool called Cinema for capturing crisp, shake-free video. Users can also browse Instagram videos on a website—unlike Vine, which solely allows for video exploration within the app. Overall, Instagram’s new 15-second video capability allows users to share the adventure and splendor of their worlds unlike ever before, posing a serious threat to competitors.

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Photo Credit: ABC News

So what’s on the horizon? Rumor has it Instagram has potential for Google Glass integration. The possibilities are seemingly endless. With its latest update, Instagram has solidified its place as a classic sharing tool that is here to stay—and not just for the foodies.

Everywhere has a robust internship program and we invite our interns to participate by writing on our blog. Meredith Lorch is an intern from Emory University. She authored this blog post.

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Facebook Graph Search, Twitter Vine App, and Google+ Communities: What you need to know

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By: Britton Edwards, Senior Digital Strategist

The world of social media is constantly changing. As an agency we are lucky to be plugged into the pulse of social, but many of our clients don’t have the time to keep up with the latest. In the past month, three of the major players have made significant changes to their services. Here’s a quick round up of the things you may have missed:

Facebook Graph Search

After years of dominating the social networking scene Facebook has taken a leap into the realm of search. Currently in Beta, Graph Search allows users to find out more about Friends and Connections through data mining. The team behind the new tool is made up of a Ph.D. in psychology, linguists, statisticians and of course, programmers.

In response to the launch, one Tumblr account “Actual Facebook Graph Searches” has aggregated some pretty interesting searches

Here are some great articles about the new search feature and some questions that you may have:

What about Privacy? Meghan Kelly explores on VentureBeat.com

How will this affect Advertising? Mark Ballard of Search Engine Land

Twitter Vine Videos

TechCrunch called it “Twitter’s response to Instagram,” a great analogy. Vine is short (6 seconds!), visual, different from other video apps, and allows you to upload to Twitter instantly.

We recommend that brands hop on this app and play around with the functionality. It is a little tricky to master, but the organic and user-generated short videos have a powerful effect.

Some brand examples, including GAP

http://goo.gl/uVaP1

How do I get Started? Kelsey Uebelhors has a quick guide on Exact Target

 

Google+ Communities

According to Jamey Brown the Everywhere Google+ expert “Google Communities are like Facebook Groups but more effective. They have different “categories” where you can post specific content so the main feed doesn’t get clogged with random content you don’t want to see. You can use the Hangout feature within the community which is awesome!”

Why is this important? Because previously there was no real draw for users to join Google+. You had to circle someone to get see their content and follow news. Now you can join a community and receive large amounts of content that you are interested in immediately. Please also note that their moderators heavily curate communities so abide by all rules of the community.

Should Google+ Communities be a part of your Marketing Strategy? According to John Lincoln of Marketing Land, Yes

How Google+ is being harnessed by users and organizations:

Mark Traphagan shares 6 Ways Brands Can Leverage Google Plus Communities on Social Fresh

Arik Hanson of PR Daily lists 14 Examples of PR & Marketers using Google+ Communities

What the platform looks like:

With the exponential growth of social media, staying in the know is essential. That’s what we’re here for.